Take a moment and think back to how you got information before smartphones existed. From using paper map before a road trip,looking for movie times in the newspaper ,calling a store to check its hours to even visiting the store, hoping to see the “open” sign was a routine thing. Isn’t it?
And now? You turn to the nearest device—your smartphone.
To get a better understanding of how people meet their needs in a world of limitless online and offline options, I would like to share one of the Google’s research –1,000 smartphone users were asked to take a quick poll several times a day for a week to tell what kinds of needs they had throughout the day and the actions they took to meet them.
The research showed that people turned to their devices every time for help in I-want-to-know,I-want-to-go,I-want-to-do, and I-want-to-buy moments.
I would like to share the findings of this research with you all-
1. In moments of need, people turn to their phones and search
When a question or need arises, our phones are the most trusted resource, with 96% of people using a smartphone to get things done.
2. Mobile helps people make decisions when they’re ready to buy
People rely on their phones to help make the best decisions at the moment of purchase. In fact, 70% of smartphone owners who bought something in a store first turned to their devices for information relevant to that purchase.
3. Mobile search is used for more than just immediate needs
In fact, 68% of people used search to help with things they want to address at some point in the future, the highest of any other online or offline source.
So what does all of this mean for Retailers?
Folks , consider this research as an alarm because today your potential customers turn to their smartphones to make decisions, learn something new, get something accomplished,to buy or tackle a future goal—search is their lifeline. And search, particularly on mobile, is where to start.
So just Ask yourself…Am I there where the search starts today?