Hey, what are you wearing? Is it Gucci or Versace? 161

Our criteria for which we test one’s civilisation is his/her look, from the dress you are wearing to the accessories you are carrying. Though we have travelled far away from our traditional dresses, yet still we are a slave to some kind of ‘look’ consciousness. Even today the first impression, someone leaves on us, is his/her appearance. We don’t mind getting buried in Gucci, Versace, Tommy, Louis Vuitton, Lavie, Burberry. Ladies notice all the brands even at a condolence( glares, handbag, dress, wedges). More the brands, more the popularity, more the respect. Isn’t it?

Girls are the angels, responsible for the survival of most of the brands. Their huge wardrobes are filled with all brands. In northern India, due to weather change, to maintain costume collection is very difficult. But they are talented enough to manage with few clothes, even in chilly January (poor girls). If they won’t dress up in this age, how will they make their future comfortable? (sorry, I didn’t want to hurt anyone). The dress, that has to wait long or forever for its turn again had reasonably cost about 5,000/-(what a use of money). When I was of this age, whenever my mom had saved  5000/-, she would make a plan to visit a goldsmith.

Boys are boys, simple, having at least three pairs of shades in the dashboard, suitable for each weather. Designer belts, designer shoes, customised undergarments(name embossed with embroidery). To say about clothes, no less than girls. Sandos, hoodies, slim fits, narrow fits, low waist and what not!! My mother used to embroider my father’s name initials on a handkerchief, that was her love and his fashion statement.

All fashion sites are well-visited and one can see a huge increase in delivery boys asking for an address on each corner of the city. Some are delivering on chota hatahis as well.

I remember, we used to get a new dress only on occasions, birthday, Diwali etc. No expense on show off and that’s how we have seen our parents too. No wastage of money just to have ‘Vakhra swag’.

Today, I really wonder how casual the youth is while spending their parent’s hard earned money. No, I am not talking about kids who are dropped to school in Audi and picked up in Merc. I am talking about middle-class kids who just to compete with ‘Audi’ class compel their parents to spend extra unnecessarily. Sometimes, the parents also do it to pamper and show their XL love to their kids.

But is it really necessary?

Is there any check to look into the wastage of money in the name of designers or brands.

Is this race endless, who is the winner?

Are we attracted to brands, or some attraction is left for character or loyalty?

Are our wardrobes flooding with useless apparels?

What we see in a person we meet for the first time?

Looks matter a lot, but give more value to the frame of mind. Don’t go broke trying to look COOL.

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Brides to be, remember the two A’s ! 183

While a lehenga with a humungous flare that is larger than the mandap itself seems to be every Indian Brides dream, but what most brides forget is that it’s essential to still stick to an outfit that is close to one’s personality. Ask me why?

Coz when you wear an outfit that isn’t in sync with your personality, there’s going to be a conflict between your attitude and the attire.

Each bridal outfit delivers a certain vibe and it should always be styled to suit that vibe. Wearing it in a manner that is not in accordance with it’s style will only take away it’s grace.

When I got married, me and my cousins planned a fun & masti wedding coz that’s how I am in real life too. But like every other Punjabi girl, I had always imagined myself as a royal and graceful princess bride and that’s exactly the look I went for. Elegant and classy. But as planned, there I was, dancing, laughing, screaming, hooting and actually being nothing close to graceful. Seriously, my behaviour was far from it.

– says Nehal, a teacher and a Delhite who got married last winter.

See, she has a point!

In my view, your lehenga can even lose all the charm because of the way you style it. Imagine a bride in Manish Malhotra’s super funky bridal lehenga who opts for a traditional look. Don’t you think it will take away all the quirkiness of the attire? Of course, it will.

You just can’t afford a mismatch in your makeup and jewellery with your outfit.

Girls, your bridal outfit is really an extension of your personality. Wearing an outfit that’s in sync with the kind of bride you want to be, really helps! If you do want to be a shy, graceful bride – go for a traditional and ethnic bridal outfit OR if you want to be a carefree, fun bride, choose an outfit that’s fluid, vibrant and uncomplicated.

After all, it will highlight your personality and you want to keep it real. Don’t you?

 

The Man Behind The Glamour and Beauty! 1762

Jewelery and Accessories add a little sparkle wherever you go.

Absolutely right!! Coz every piece of jewelry tells a story. Isn’t it??

Today I am here to share the story of a man who fancied, created and designed his own brand for jewellery. Meet Mr Abhishek Sehgal, owner of the fast-growing online brand of jewelry, JEVELEN, that has already made its mark all over the world, and is all set to make a mark in India too.

India is a country with a great passion for jewels, art, and culture. Various stones like ruby, diamonds, emeralds etc, not only have their prominence in enhancing beauty but also are used in significance to the horoscopes. We find custom made ornaments depending on our choices and Jevelen is one such brand set out to bring a difference at an affordable price and at the comfort of buying online.

I feel like Jewelry just happened! It kind of chose me, I think!!

– says Abhishek, thinking back to how he came into the business of gems and diamonds.

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Being born to a business class family of Delhi, he was always driven by a desire to start something on his own. A business that sets him as a unique and successful entrepreneur, a job where he can be his own boss. After completing his senior secondary in education, he decided to go to Sydney, Australia to find himself a job. But it was difficult to find a good one and he worked in a couple of places trying to find a living. He also worked in Agricultural farm land for few months before he found of job in a jewelry workshop.

I have always loved designing and doing creative things since my childhood and finding a job in designing and creating jewelry out of precious stones was like a dream come true to me.

– recalls Abhishek, with a smile on his face remembering his earlier days of his dream job when he initially started as a worker.

Although he was the most intelligent and best worker, his salary did not make him reach his dreams and to make his own mark with his talents that he learned over the time while designing the jewels.

Then is when he decided to start JEVELEN his own brand of beautiful Jewelry and accessories. He began to design and market his products. The start was definitely not a walk on a bed of roses. He did struggle to bring his business into one of the top-selling jewelers without any much back-up, support and being self-funded. Well, as they say, “where there is a will, there is a way”…. stands true to this man. There was no stepping back once he started and he began with promoting his products. As he was in Australia, he started from there and slowly he spread the business globally.

The biggest challenge for me was creating a product differentiation. Keeping that in mind, our products are unique in design and in its make. Jevelen Jewels are made with Rhodium, an American Diamond. The best part of it is they are not copied or merchandised and are original.

–  tells Abhishek who is all eager to bring it to his home country that is India.

Being successful globally, he is looking forward to launching the brand here in India with a dream of many possibilities. Launching his brand alone is not the idea, but he also wishes to provide jobs to the unemployed by setting up workshops of jewelry making across many cities in the country thereby hiring people with a craftsman’s hand.

The company will be launched with about 50+ franchise outlets across PAN India and will be soon one of the major jewelry brands of our country. The company also donates 10% of their monthly profit to charity in terms of child education, old-age homes, widows, animal feeding and orphanages trying to provide a hand to those in need.

Here is a man who not only has a good heart and is talented with an art of designing gems & diamonds but also knows the value of hard work.

As an entrepreneur and a good human being, Abhishek Sehgal, truly stands as an inspiration who has achieved so much at such a young age.

So, what are you waiting for? Go check Jevelen website and order up the fanciest jewels of your choice.

You can find Jevelen at www.jevelen.com

or

Their Facebook page at www.facebook.com/jevelenofficial