It’s time to know the difference between http & https 7160

As India is the third biggest country in terms of internet users in the world, I thought it would be relevant to explore the difference between HTTP and HTTPS and what they mean and why as a website owner and user, it might be time for you to make the move to HTTPS.

Technically speaking, HTTP stands for HyperText Transfer Protocol and HTTPS stands for HyperText Transfer Protocol Secure.

YES guessed it right .The S here stands for “SECURE”.

The main difference between http://and https:// is all about keeping you secure.

It is important to mention here that moving to HTTPS is crucial for website owner and it’s user both.

As a user,if you visit a web page or a website or you click to check out at an online merchant, look at the address in the web browser,if it is beginning with http:// that means that website is talking to your browser using unsecured language which is easily hackable. On the contrary, if its https://, then your information is safe. The website you are working with has made sure that no one can steal your information.

Since in today’s online buying era, entering your credit/debit card information on a website is a routine thing, you should be smart enough to first check whether the URL starts with https or not. If it doesn’t, you should never enter sensitive info on it. It is always advised to never enter credit card details on websites that run on HTTP.

And as a website owner, use of https:// not only makes your site trustworthy for the user but also a genuine one because the communication done through the HTTPS protocol is totally secured and encrypted. This type of communication is a must for Websites on which facility of financial transactions, payment gateways etc are given to avoid any trouble. Though this includes a cost but it is really affordable and worth it.

This piece of information,hopefully will keep you away from trouble because I strongly believe that an investment in knowledge always pays the best interest.

If you have any questions or observations to make, please do comment.

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Traditional Retail is here to Stay – Customer experience is the Key 6803

Though the retailers are experiencing decline in walk-ins at their Store-front as consumers rely on their mobile devices – to research and purchase products online.

According to a Total Retail 2016 report, physical stores are still operating from a “position of strength” even as foot traffic at stores slows. Research shows that many consumers still desire a physical interaction with a product. They want to do more than look at photos on their computer screen. They want a hands-on experience to judge colors, fabrics and overall quality for themselves.

Not only groceries but goods that consumers are buying in-store include furniture & housewares at 62%; appliances at 59%; home improvement at 55% and clothing & footwear at 53%.

Undoubtedly, the retail industry is suffering due to online portals but three of the top reasons that consumers keep coming back to stores is to avoid delivery and shipping costs, get items immediately and try on items such as apparel and footwear. When it comes to creating an experience-rich environment for consumers, a physical store always has an edge over online stores.

But the question arises, how to increase retail sales in this digital environment. The only answer is developing a multi-faceted omni-channel strategy that reaches out to shoppers online, and via mobile devices.

To survive and thrive, retailers have to stay on their toes in both the digital and physical space by adopting search + social strategy to get more walk-ins at Store-front.

Twitter -Tweet of the Day 6511

Customers are not your mama – they won’t love you un-conditionally. To get them to Switch, you still have to be 10X better. not 10% better.