Kraftdeck, a venture of Hand-made artifacts. 629

Art is not what you see, but what you make others see.

The statement is true to it’s core. Isn’t it?

And it’s even more true for Prerna, Founder of Kraftdeck, a venture of handcrafted home decor products and furniture. India is one of the fast developing country and women here are equally ambitious. Hailing from a business class family, Prerna inherited it in her genes and wanted to become a successful entrepreneur. Her grandfather who had migrated from Pakistan at the time of partition established his own business and her father, a successful jeweler in Indore are two people who set an example for her to follow her dreams.

Being born in a Marwari family, Prerna grew up seeing all her aunts, uncles, cousins and any other family member having their own business and making their way into the commercial market. Having her father and grandfather as her ideals, she also wanted to own her own business and build a career of her own after completing her graduation of BBA. She and her sister Chandini together started a boutique with Indian ethnic wear as their specialization.

I and my sister always had an eye for the latest fashions and trends. We knew every new design, collections, quality of materials and every other single detail of the fashion world and wanted to deliver and showcase it to the world in the form of our work.

– Says Prerna beaming while talking about her initial business that was the gate proof or a beginning for her to start on her own.

Although both the sisters together took their boutique into a well-established level for about four years, but Prerna got married and had to move to Delhi from Indore.

New place, new people, Prerna got busy in building a family and it almost took two years after she was able to find her way back to work. However, this time she could not go back to the boutique in a place like Delhi.

When you travel you meet yourself. After marriage, I traveled to different cities and I found myself. I discovered my interest in the local art, vibrant colors, immaculate details of our artisans and various other things relating to art inspired me. I decided that I want to touch people houses, their space and their lives with beautiful hand-made artwork.

– recalls Prerana, who is celebrating the first year completion of her home decor venture Kraftdeck.

Initially, before starting the Kraftdeck company she attended art classes to know more about every stroke of art. Slowly, she began to do artworks for her own house as well as for other family members. It was really difficult for her to find all the necessary things such as the raw materials, sourcing, packaging, shipping, and manpower. However, she worked hard and made sure she is capable of opening Kraftdeck.

After about three months approximately she was ready to begin her home decor and offbeat furniture company that is Kraftdeck. Her first break to do a design where she could widely be noticed with her artwork was when she was asked by the renowned interior designer Heena Handa to create decorating products for Karma Lakeland Resort in Manesar.

Client satisfaction, quality, and patience are the key for a successful entrepreneurship. But to keep yourself motivated and optimistic at times when things do not turn up the way we desire is the hidden secret for one to reach the top of the success ladder.

– claims Prerna thinking about her journey with Kraftdeck so far.

Starting the company was not as easy and she did struggle. Marriage and family took most of her time. She and her family were not interested in a 9-5 desk job as Prerna was always interested in something creative. She did try to find herself in various activity such as the chocolate making, baking delicious cakes and cookies, and so on. However, it is in the art class where she felt connected and had a true calling. She built her Krafdeck through some of the known contacts from her husband clienteles who is into marble and granite business.

I was always interested in hand-made gifts. I remember how I use to give many hand-made gifts to my husband Aditya while we were engaged to be married. Personalized gifts always give more meaning and stay closer to the heart to me.

– blushes Prerna remembering her carefree days before marriage.

The idea of making her own gifts had sown a new seed to sell personalized gift items as people are more interested in gifting different and unique rather than same old gifts. That’s when Kraftdeck came into existence.

With a vision to be an exclusive company of handcrafted home decor and furniture, Prerna’s focus is to collaborate with interior designers and architects around the world to create hand-crafted products that bring beautiful design, art, and nature together. The  Kraftdeck will also be launched online soon to increase the comfort of customers to see and buy their products. The plan is to make it to the international market before 2018.

Persistence, perfection, patience, power, prioritizing your passion is the way to keep yourself sane and this is my mantra for life.

– says Prerna with all the confidence on her face who has high dreams in making Kraftdeck recognized all over the country and globally.

Well, what’s life without a piece of art? I would say it’s the most boring one, isn’t it? Here is Kraftdeck FB page. Check out for amazing artefacts for your home or workplace.

FB page – https://www.facebook.com/kraftDec

 

 

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The Man Behind The Glamour and Beauty! 1764

Jewelery and Accessories add a little sparkle wherever you go.

Absolutely right!! Coz every piece of jewelry tells a story. Isn’t it??

Today I am here to share the story of a man who fancied, created and designed his own brand for jewellery. Meet Mr Abhishek Sehgal, owner of the fast-growing online brand of jewelry, JEVELEN, that has already made its mark all over the world, and is all set to make a mark in India too.

India is a country with a great passion for jewels, art, and culture. Various stones like ruby, diamonds, emeralds etc, not only have their prominence in enhancing beauty but also are used in significance to the horoscopes. We find custom made ornaments depending on our choices and Jevelen is one such brand set out to bring a difference at an affordable price and at the comfort of buying online.

I feel like Jewelry just happened! It kind of chose me, I think!!

– says Abhishek, thinking back to how he came into the business of gems and diamonds.

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Being born to a business class family of Delhi, he was always driven by a desire to start something on his own. A business that sets him as a unique and successful entrepreneur, a job where he can be his own boss. After completing his senior secondary in education, he decided to go to Sydney, Australia to find himself a job. But it was difficult to find a good one and he worked in a couple of places trying to find a living. He also worked in Agricultural farm land for few months before he found of job in a jewelry workshop.

I have always loved designing and doing creative things since my childhood and finding a job in designing and creating jewelry out of precious stones was like a dream come true to me.

– recalls Abhishek, with a smile on his face remembering his earlier days of his dream job when he initially started as a worker.

Although he was the most intelligent and best worker, his salary did not make him reach his dreams and to make his own mark with his talents that he learned over the time while designing the jewels.

Then is when he decided to start JEVELEN his own brand of beautiful Jewelry and accessories. He began to design and market his products. The start was definitely not a walk on a bed of roses. He did struggle to bring his business into one of the top-selling jewelers without any much back-up, support and being self-funded. Well, as they say, “where there is a will, there is a way”…. stands true to this man. There was no stepping back once he started and he began with promoting his products. As he was in Australia, he started from there and slowly he spread the business globally.

The biggest challenge for me was creating a product differentiation. Keeping that in mind, our products are unique in design and in its make. Jevelen Jewels are made with Rhodium, an American Diamond. The best part of it is they are not copied or merchandised and are original.

–  tells Abhishek who is all eager to bring it to his home country that is India.

Being successful globally, he is looking forward to launching the brand here in India with a dream of many possibilities. Launching his brand alone is not the idea, but he also wishes to provide jobs to the unemployed by setting up workshops of jewelry making across many cities in the country thereby hiring people with a craftsman’s hand.

The company will be launched with about 50+ franchise outlets across PAN India and will be soon one of the major jewelry brands of our country. The company also donates 10% of their monthly profit to charity in terms of child education, old-age homes, widows, animal feeding and orphanages trying to provide a hand to those in need.

Here is a man who not only has a good heart and is talented with an art of designing gems & diamonds but also knows the value of hard work.

As an entrepreneur and a good human being, Abhishek Sehgal, truly stands as an inspiration who has achieved so much at such a young age.

So, what are you waiting for? Go check Jevelen website and order up the fanciest jewels of your choice.

You can find Jevelen at www.jevelen.com

or

Their Facebook page at www.facebook.com/jevelenofficial

Common Startup Mistakes Entrepreneurs Should Avoid 49

Setting up a new business is very difficult, launching up a startup is even more challenging. Attempting to build a company from scratch is a hideous task, regardless of prior experience many entrepreneurs pour in their energy, money, time and heart in developing a business idea. Unfortunately, due to lack of expertise, many startups fail within few months. You can avoid your startup from this misfortune, by not committing these common mistakes that kill startups:

  1. Launching it Alone

If you go through the history of successful business ventures, however big or small you will notice one thing in common, that is more than one founder at the time of launching. It is very rare for a startup to succeed if it has one founder. Having one or two extra partners not only makes it easier but also lessens the burden and there in enhances the chances of the startup to prosper.

  1. Not Researching the Business Idea

Failing to conduct a proper research on the business idea is one of the major mistakes novice entrepreneurs commit. Conducting a proper research of the business idea is very important, this allows you to find out the feasibility of your venture and if there is a proper market for your product and service.

  1. Absence of Enough Capital

Although there is no foolproof path of succeeding in the business world, having enough cash on hand will help you get started and can significantly increase your chances of succeeding. A majority of entrepreneurs make the mistake of using their personal savings or money they get from family and friends. There is no harm in taking loans from investors. Just remember this small trick, only borrow enough capital to take your business ahead.

  1. Choosing the Wrong Investors

While selecting an investor for outside funding, make sure to look at the value an investor will bring to your business, rather than focusing only on the money. A majority of startups make the mistake of going with investors who provide more capital, but in the long a run these investors can cause a lot of added pressure too.

5. Inappropriate Hiring

Unfortunately, entrepreneurs make the mistake of hiring a bunch of employees at a very early stage, on the other hand approaching talented part-timers for managing various aspects of the business is a more suitable and sensible plan.

6.Overlooking your Customers

When your business is going good, it’s likely to ignore the most crucial part: CUSTOMERS. Since customers are the backbone of every company ignoring customer feedback can bring unfavourable results.