Since search behavior has rapidly changed from street to smart phone – from listening to music, to shopping, to booking restaurant reservations, and so on– almost every consumer activity has shifted to digital in some way so the businesses across all verticals really need to go where their audience is and that is ONLINE.
Myth: Every small business thinks that going online is to have a business website or e comm website.
Here you really need to understand that a business website is just like your printed brochure and an ecomm website is just like your printed catalogue. Now just ask yourself that can your printed stationary reach your customer on its own? NO not at all… so is your website.
Taking your website or ecomm to the customer is your advertising strategy where as getting your customer to it is your inbound marketing strategy.
Got scared of heavy words—advertising and marketing?? Don’t be….
Because here is a must have strategy for a small business to get all the benefits- that is Search + Social.
1. Optimize your business for local SEO . 2. Create social page for your business to give your audience an opportunity to follow you. 3. Keep posting about your products and services regularly. 4. Talk to your audience in real time by Google and FB apps. 5. Resolve and revert to all positive/negative feedbacks.
You must follow above points religiously and consistently to put your business in Google search and Social, where your big online competitors are already tapping the buyers.
If you can spare time and energy for this, do it yourself OR hire a knowledgable agency to get these done because when I say it is a life saving drug for your business…I really mean it !
(Do not expect a miracle overnight. It will take months of hard work.)
Believing in the philosophy- Do what you love and the rest will follow, Sanchi Aggarwal started Say Cheese Studio to view the world through her lens for perspective. Trained in Electronics and Communications to be an engineer and take forward the already well-established family business was a but obvious expectation from Sanchi but the realisation that her world and calling lay beyond machines & tools was when the creative animal in her started raising its ugly head.
But it was not until her visit to Sai Ashram- an abandoned dog shelter in 2013, that became a defining moment for her. She was really touched by the distress and misery of those suffering dogs and decided to bring about awareness and the needed attention of a larger audience for the cause. And as the visuals say louder than words she clicked pictures and shared with the world. With this she not only succeeded at the mission at hand but also her true calling was found – PHOTOGRAPHY.
Despite the fact that following a creative medium that transcends all barriers be it language, caste, color, creed anything physical or material and yet communicate was a daunting task, she always believed that the only way to capture a good memory is by feeling and being fully immersed in that moment.
When she decided to find her pot of gold in photography, her passion was to become the voice of the voiceless to create awareness about their plight and elicit support for change and betterment. So, the streets, people and the life itself became her stage. She travelled extensively, taking her camera along to the places like Kolkata , Jodhpur , Jaisalmer, Ladakh etc as her motivation comes from all the interesting people she shoots, from her interactions with them and the range of emotions that she is able to capture.
The medium is huge but I chose to document street life because of the innocence and purity of my subjects and to be able to capture them in their most natural environment.
– says Sanchi who is mentored by Raghu Rai into the world of photography.
Her genres of specialisation includes
She also conducts photography walks, in and around Delhi and organises photo tours for enthusiastic photographers in India.
Humankind longs for immortality- want to leave behind something for the posterity. Photography, for me, as an art form is part of that desire to be immortal and as a photographer one is immensely blessed to live beyond one’s life as photography is a journey to eternity.
– adds Sanchi
All I can take away from her story is –spend time with your inner self to evolve your own skill and vision and folks, being persistent always pays!
Jewelery and Accessories add a little sparkle wherever you go.
Absolutely right!! Coz every piece of jewelry tells a story. Isn’t it??
Today I am here to share the story of a man who fancied, created and designed his own brand for jewellery. Meet Mr Abhishek Sehgal, owner of the fast-growing online brand of jewelry, JEVELEN, that has already made its mark all over the world, and is all set to make a mark in India too.
India is a country with a great passion for jewels, art, and culture. Various stones like ruby, diamonds, emeralds etc, not only have their prominence in enhancing beauty but also are used in significance to the horoscopes. We find custom made ornaments depending on our choices and Jevelen is one such brand set out to bring a difference at an affordable price and at the comfort of buying online.
I feel like Jewelry just happened! It kind of chose me, I think!!
– says Abhishek, thinking back to how he came into the business of gems and diamonds.
Being born to a business class family of Delhi, he was always driven by a desire to start something on his own. A business that sets him as a unique and successful entrepreneur, a job where he can be his own boss. After completing his senior secondary in education, he decided to go to Sydney, Australia to find himself a job. But it was difficult to find a good one and he worked in a couple of places trying to find a living. He also worked in Agricultural farm land for few months before he found of job in a jewelry workshop.
I have always loved designing and doing creative things since my childhood and finding a job in designing and creating jewelry out of precious stones was like a dream come true to me.
– recalls Abhishek, with a smile on his face remembering his earlier days of his dream job when he initially started as a worker.
Although he was the most intelligent and best worker, his salary did not make him reach his dreams and to make his own mark with his talents that he learned over the time while designing the jewels.
Then is when he decided to start JEVELEN his own brand of beautiful Jewelry and accessories. He began to design and market his products. The start was definitely not a walk on a bed of roses. He did struggle to bring his business into one of the top-selling jewelers without any much back-up, support and being self-funded. Well, as they say, “where there is a will, there is a way”…. stands true to this man. There was no stepping back once he started and he began with promoting his products. As he was in Australia, he started from there and slowly he spread the business globally.
The biggest challenge for me was creating a product differentiation. Keeping that in mind, our products are unique in design and in its make. Jevelen Jewels are made with Rhodium, an American Diamond. The best part of it is they are not copied or merchandised and are original.
– tells Abhishek who is all eager to bring it to his home country that is India.
Being successful globally, he is looking forward to launching the brand here in India with a dream of many possibilities. Launching his brand alone is not the idea, but he also wishes to provide jobs to the unemployed by setting up workshops of jewelry making across many cities in the country thereby hiring people with a craftsman’s hand.
The company will be launched with about 50+ franchise outlets across PAN India and will be soon one of the major jewelry brands of our country. The company also donates 10% of their monthly profit to charity in terms of child education, old-age homes, widows, animal feeding and orphanages trying to provide a hand to those in need.
Here is a man who not only has a good heart and is talented with an art of designing gems & diamonds but also knows the value of hard work.
As an entrepreneur and a good human being, Abhishek Sehgal, truly stands as an inspiration who has achieved so much at such a young age.
So, what are you waiting for? Go check Jevelen website and order up the fanciest jewels of your choice.