I am not what happened to me, I am what I choose to become.
-says Yogithaa Anand, the creative mind behind a Bangalore based designer boutique- Brocade.
Spending an afternoon with Yogithaa was so much learning. With intense curiosity, I asked her about the conviction that made her start her own venture. The answer she gave was truly the statement what women empowerment is all about. She said,
The need to be independent. We all want that. Don’t we?
and she laughs swiftly.
As she recalls… her parents, like all other regular Indian ones for whom excellence in academics is the ultimate aim, too wanted her to run in the rat race and pursue medicine to become a doctor. But, silently her creative mind always revolved around clothes, designing & fashion, struggling to convince her loved ones that her world and calling lay beyond stethoscope and patients.
But as what you can’t go through, God helps you to fly over… One fine day a Midas touch changed her parent’s mind and they finally agreed to let her pursue her dreams.
Following which she did the fashion designing diploma from VET Polytechnic and a course from the reputed NIFT. While she was still in her second year, she got married. Her mind had a lot of plans for her designing career. However, being married she had other responsibilities too. Life threw a lot of lemons at her, though she made a juice and drank it. But never ever stopped working on her passion.
The desire to prove her abilities to all the people who did not believe in her was becoming more and more profound inside her.
Stitching and knitting, the arts that I learned at a very young age taught me patience, strength that helped me during that stage of my life.
-tells Yogithaa, a woman with creative persona.
With a lack of support and encouraging people around, she started her first tailoring shop in her car garage.
Oh yes! You read it right. A garage!
Her father, who by then understood and supported her passion, gifted her first machine, which she has kept with her even today as an accolade. She approached well-established designer shops, took contracts and orders and established herself in the business.
Starting from a small tailoring shop in a garage with kids wear to a full-fledged Designer boutique, today Brocade is one of the popular choices among ladies for their stitching and dress designing needs. No doubt, the journey was tough but she was tougher, I must say.
With self-designed beautiful embroidery works as her style-mark, Brocade is a must visit. However, she is talented enough to accept orders from other places given the right measurements.
Her a vision to train other needy women in the art of design and stitching so that it helps them to open their own business and become independent like her, makes her a true inspiration.
Whatever problems you might face, never give up on your faith in your passion. Because that is the only thing that comes to help when no one else is there for you.
-advices Yogithaa, who is on a mission to help her customers find that perfect outfit.
Find her on Facebook Page .