Sindhu’s Eats n Treats 1793

Today there is no dearth of personalized items in the world. Few years back, Prime Minister Modi’s personalized clothes and President Obama’s customized car made headlines. Today, be it apps, trainers, vehicles, toys, bags, shoes or clothing, there is nothing that is not personalized.

And why not?

After all, personalisation crafts special moments of life to an unforgettable experience. Isn’t it?

Meet Sindhu Kilari, who chose to make two of such special occasions, birthdays and weddings a memorable one with her love and passion for baking customised cakes.

Sindhu Kilari, a baker at heart and a management researcher in education. Like any other girl, she followed the path shown by her parents and completed her graduation. She went to Australia for further education and did her masters in biotechnology along with breast cancer research thesis from Latrobe University and did her Diploma of Management in Melbourne.

One would think, having such an education she should be finding a job in a science researching department. However, her heart always stayed in baking and cooking. Although, it took some time for her to realize her true passion. She grew up seeing her mother bake delicious cakes on her birthdays and she was inspired since a young age.

I should say it was the movie Bridesmaid which made me really interested in baking a cake at home. I was inspired by this movie and wanted to bake a cake myself. It was also one of my friend who inspired me to actually do it when she prepared a yummy cake at home.

-says Sindhu, remembering of how she began baking her first cake.

She even remembers the first cake she made was a chocolate mud cake, which she made following a recipe out of a cookbook that she picked in a store. Doing it for the first time, it took more hours to bake than the usual presumed time, but the results were good and the cake tasted yummy. She loved her efforts when a lot of people appreciated eating what she baked.

To me, baking became a part of my life since that day. To see the smiles and love, to feel the appreciations from my dear ones and to see people enjoy and be pleased with something I have done, gave me immense satisfaction.

-says Sindhu with a satisfied smile that shows her love for baking.

Her friends and colleagues encouraged her talent in baking. Soon she loved to bake a different variety and experiment various tastes every week. She learned cupcakes baking from a master class of SherylThai of Cupcake Central, Melbourne. After attending these classes her baking flew new levels and she found her job of research in the lab very less interesting. She began baking cakes for birthday parties and other small occasions within the circle of her friends and other close acquaintances in Melbourne that made a small income for her.

However, due to Visa problems she had to return back to India. Coming back she tried to find a suitable job here for her education for almost eight months. Finally, she did find a project in an ITC. But once she joined, she realized lab work is not for her and her true calling was meant in baking. Being inspired by a friend who quit his IT job to follow his passion, and many other talented people in the world of baking and cooking who had come from various educational backgrounds and yet being so passionate about their talents, Sindhu also decided to take the plunge into starting on her own and quit from the lab job. Hobby-turned-into-a-career only because of the appreciation and motivation received from friends and folks but this move was not supported by her family.

Remembering the difficult times when she began her page on Facebook to introduce her business to people and started to take orders, she tells-

My family was disappointed in me for quitting my research and lab career as my parents thought my decision was too silly and childish. Although, I stood my ground and was confident in what I wanted though it took some time to realize.

The testing time was when she started a new item in the cake menu, that is the Fondant cake. Because she was the first person to introduce the Fondant cake in her city and 90% of the people did not know what it is. She worked hard to market and educate people of its importance and difference in its taste. Slowly people began to line up in buying her cakes and Fondant cake became her speciality. Today her customized themed Fondant cakes are a big hit and everyone love to buy it from her. She also specializes in,

Miniatures and replicating food theme cakes

  • Painting cakes
  • Flavored cupcakes of about 60 flavors
  • Flavoured desserts
  • French desserts
  • Sugar flowers
  • Wafer paper
  • Wedding cakes

“Small opportunities are often the beginning of great achievements”

Stands true in the case of Sindhu Kilari. Even her family who was much angrier for her choice of career path began to see her passion and hard work towards her love for baking. They noticed her talent in baking beautiful, tasty cake and began to appreciate her. To stand and show the world of what you are capable when you have none for a support is not something easily done. However, Sindhu came out with flying colors and today she is running a well-established homemade cake shop. After her recent Europe trip, she has learned new desserts and desires to introduce them to her menu too.

Her vision is,

My vision is to set up a patisserie in my city with a unique, tasty desserts available all around the world. I should be the first person to make people taste a different kind of desserts and cakes. Cakes and desserts are a part of happy moments and I want to be remembered by all in their happy moments. My goal is to do my diploma in patisserie from a reputed institute like Lecordon Bleau and learn as many new techniques from the best in the industry. My dream is to participate in international cake shows and exhibitions and be an inspiration to other young talented youths who want to pursue their dreams.

When you are creative, your mind always takes various routes and finds many other interesting and creative things to do, isn’t it? Sindhu also loves jewelry making which found its way in miniature food jewelry with polymer clay and she also loves to make jewelry with clay, quilling and other recycled crafts.

Thinking to order a cake for a birthday or any other occasion? I say you do not need an occasion to eat a cake, what say? Check out Sindhu Kilari’s Eats and Treats and enjoy a yummy, and delicious cake.

Here is her FB Page .

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Kraftdeck, a venture of Hand-made artifacts. 554

Art is not what you see, but what you make others see.

The statement is true to it’s core. Isn’t it?

And it’s even more true for Prerna, Founder of Kraftdeck, a venture of handcrafted home decor products and furniture. India is one of the fast developing country and women here are equally ambitious. Hailing from a business class family, Prerna inherited it in her genes and wanted to become a successful entrepreneur. Her grandfather who had migrated from Pakistan at the time of partition established his own business and her father, a successful jeweler in Indore are two people who set an example for her to follow her dreams.

Being born in a Marwari family, Prerna grew up seeing all her aunts, uncles, cousins and any other family member having their own business and making their way into the commercial market. Having her father and grandfather as her ideals, she also wanted to own her own business and build a career of her own after completing her graduation of BBA. She and her sister Chandini together started a boutique with Indian ethnic wear as their specialization.

I and my sister always had an eye for the latest fashions and trends. We knew every new design, collections, quality of materials and every other single detail of the fashion world and wanted to deliver and showcase it to the world in the form of our work.

– Says Prerna beaming while talking about her initial business that was the gate proof or a beginning for her to start on her own.

Although both the sisters together took their boutique into a well-established level for about four years, but Prerna got married and had to move to Delhi from Indore.

New place, new people, Prerna got busy in building a family and it almost took two years after she was able to find her way back to work. However, this time she could not go back to the boutique in a place like Delhi.

When you travel you meet yourself. After marriage, I traveled to different cities and I found myself. I discovered my interest in the local art, vibrant colors, immaculate details of our artisans and various other things relating to art inspired me. I decided that I want to touch people houses, their space and their lives with beautiful hand-made artwork.

– recalls Prerana, who is celebrating the first year completion of her home decor venture Kraftdeck.

Initially, before starting the Kraftdeck company she attended art classes to know more about every stroke of art. Slowly, she began to do artworks for her own house as well as for other family members. It was really difficult for her to find all the necessary things such as the raw materials, sourcing, packaging, shipping, and manpower. However, she worked hard and made sure she is capable of opening Kraftdeck.

After about three months approximately she was ready to begin her home decor and offbeat furniture company that is Kraftdeck. Her first break to do a design where she could widely be noticed with her artwork was when she was asked by the renowned interior designer Heena Handa to create decorating products for Karma Lakeland Resort in Manesar.

Client satisfaction, quality, and patience are the key for a successful entrepreneurship. But to keep yourself motivated and optimistic at times when things do not turn up the way we desire is the hidden secret for one to reach the top of the success ladder.

– claims Prerna thinking about her journey with Kraftdeck so far.

Starting the company was not as easy and she did struggle. Marriage and family took most of her time. She and her family were not interested in a 9-5 desk job as Prerna was always interested in something creative. She did try to find herself in various activity such as the chocolate making, baking delicious cakes and cookies, and so on. However, it is in the art class where she felt connected and had a true calling. She built her Krafdeck through some of the known contacts from her husband clienteles who is into marble and granite business.

I was always interested in hand-made gifts. I remember how I use to give many hand-made gifts to my husband Aditya while we were engaged to be married. Personalized gifts always give more meaning and stay closer to the heart to me.

– blushes Prerna remembering her carefree days before marriage.

The idea of making her own gifts had sown a new seed to sell personalized gift items as people are more interested in gifting different and unique rather than same old gifts. That’s when Kraftdeck came into existence.

With a vision to be an exclusive company of handcrafted home decor and furniture, Prerna’s focus is to collaborate with interior designers and architects around the world to create hand-crafted products that bring beautiful design, art, and nature together. The  Kraftdeck will also be launched online soon to increase the comfort of customers to see and buy their products. The plan is to make it to the international market before 2018.

Persistence, perfection, patience, power, prioritizing your passion is the way to keep yourself sane and this is my mantra for life.

– says Prerna with all the confidence on her face who has high dreams in making Kraftdeck recognized all over the country and globally.

Well, what’s life without a piece of art? I would say it’s the most boring one, isn’t it? Here is Kraftdeck FB page. Check out for amazing artefacts for your home or workplace.

FB page –



SA Photography – We click photos as a return ticket to a moment otherwise gone. 13

Believing in the philosophy- Do what you love and the rest will follow, Sanchi Aggarwal started Say Cheese Studio to view the world through her lens for perspective. Trained in Electronics and Communications to be an engineer and take forward the already well-established family business was a but obvious expectation from Sanchi but the realisation that her world and calling lay beyond machines & tools was when the creative animal in her started raising its ugly head.

But it was not until her visit to Sai Ashram- an abandoned dog shelter in 2013, that became a defining moment for her. She was really touched by the distress and misery of those suffering dogs and decided to bring about awareness and the needed attention of a larger audience for the cause. And as the visuals say louder than words she clicked pictures and shared with the world. With this she not only succeeded at the mission at hand but also her true calling was found – PHOTOGRAPHY.

Despite the fact that following a creative medium that transcends all barriers be it language, caste, color, creed anything physical or material and yet communicate was a daunting task, she always believed that the only way to capture a good memory is by feeling and being fully immersed in that moment.

When she decided to find her pot of gold in photography, her passion was to become the voice of the voiceless to create awareness about their plight and elicit support for change and betterment. So, the streets, people and the life itself became her stage. She travelled extensively, taking her camera along to the places like Kolkata , Jodhpur , Jaisalmer, Ladakh etc as her motivation comes from all the interesting people she shoots, from her interactions with them and the range of emotions that she is able to capture.

The medium is huge but I chose to document street life because of the innocence and purity of my subjects and to be able to capture them in their most natural environment.

– says Sanchi who is mentored by Raghu Rai into the world of photography.

Her genres of specialisation includes

–Street photography

–Portrait photography

–Studio photography


She also conducts photography walks, in and around Delhi and organises photo tours for enthusiastic photographers in India.

Humankind longs for immortality- want to leave behind something for the posterity. Photography, for me, as an art form is part of that desire to be immortal and as a photographer one is immensely blessed to live beyond one’s life as photography is a journey to eternity.

– adds Sanchi

All I can take away from her story is –spend time with your inner self to evolve your own skill and vision and folks, being persistent always pays!

Visit us at our website – SA Photography.