Still Neglecting Social??… Learn from Past
India is among the top three fastest growing Internet markets in the world as stated by industry body Assocham and ComScore.
I must say, this can act as a catalyst in the growth of Retailers/SMBs. How??
Only thing that a small business need to do is re-imagine business with a social mindset. Even in today’s highly socialized and digitally connected world, many small Indian businesses dismiss the potential of being social, ignoring the buzz of social marketing as a passing fad.
Let me give you an example here.
In India, how initially it was hard to make people believe in the concept of online matrimony. Traditionally and culturally, arranged marriages were 'word of mouth' and driven discreetly. From analyzing the character traits, hobbies, passions to activities done in free time to ensure a perfect match- the matrimonial sites are now building online social connections through LinkedIn, Twitter and Facebook.
All in efforts to provide an enhanced customer experience and improve sales!
All I want to say here is small businesses must apply social technologies for collaboration, communication and content management to the connected web of people and assets that impact a given business outcome.
The social media, from blogs to social networking sites to content communities, helps to reach the most influential audience for maximum brand impact.
A Retailers’ best marketing still remains a friendly face behind the counter. But being Social is the trick to increase the number of customers on the other side of the counter.
The shift in approach to social by Indian small businesses will be a huge turning point and is bound to propel their growth by bringing new perspectives to old ways of doing things.