Street to Smart Phone – A Paradigm Shift in Search Behaviour 10271

Why do I think this is such an important topic to discuss? Because, it is very important for small businesses and retailers to appreciate the paradigm shift if they really want to protect thier business and profits from big online brands.

Now, what exactly is this paradigm shift?

Today the way customers discover, compare, decide, and evaluate has really shifted…significantly.

To understand it better, let’s put ourselves in question–till few years back, we used to go out to markets to find things but today we pick our mobile phone for the same search, compare price, know availability, reviews to buy. Today, this is how you and me buy.

Here are some interesting figures to prove what I am trying to say –

  1. ‘Near me’ searches have grown 34 times since 2011, and as you would expect, 80% of these are on mobile.
  2. 18% of local searches led to a purchase within a day from a nearby store as compared to 7% of non-local searches.

Due to this, you really have to change your strategy to make your business profitable. So just pay attention to I am talking about now!!

  1. First of all, a retailer must understand his positioning as an off-line store and its geolocation advantage where his  customer can touch & feel the products before buying.
  2. Today you are not loosing your profits only because of online presence of brands & deep discounting policies but majorly because of your absence in online space i.e. Search + Social.
  3. What you should understand and can do immediatley is, building your online presence and that too…very seroiusly. And please do not misunderstand online presensce with having an online store only.

Here, at gallinukkad blog we will try to talk about all the tools and technoloy that’s the need of the hour for every small business owner to stay ahead in Google search and social media.And the good news is these all are learnable.

Stay tuned for more. If you have any questions, feel free to ask here.We would really be happy to answer.


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Sunday Diaries 75

It’s vacation time. In today’s sense, it’s checking out time. Everyone is checking out into some destination and social media is flooded with pictures.

All fun, happy faces devoid of stress. Lovely destinations as well as awesome food. It’s nice to see people and destination but what for those who are not camera savvy or have not gone to destination vacation?

Yes, there is still the whole generation who is not comfortable in sharing vacation details or have not become a pro in selfie clicking.(Ahem, I am a selfie lover but my partner!!)

The whole point is that are we taking the likes and comments as criteria of having a successful holiday. Isn’t it?

We used to click photographs earlier too and the albums used to be a cherished collection of moments, but we never shared it with every Tom Dick and Harry.

I received a message on WhatsApp from a friend who checked in at an airport day before yesterday…..”Still not out for holidays?”

I am on my holidays!

Oops!! Forgot to share pictures as we siblings were meeting after a long time and were busy having a great time with each other. Not pictured but, enjoyed!!

We all will agree, that every social media friend is not our friend, they are of different categories. Friends, friends of friends, acquaintance, relatives, colleagues, neighbors, and few who are necessary due to any xyz reason and unfortunately if you are not tech savvy and your privacy settings are not up to the mark you might have few who are prying onto you!

Why do we want to share our moments with them? Is there a social media pressure aka peer pressure to show off your happiness? A relationship if not approved by the like, love, flourishing, wow…is not flourishing?

No! Relationships are to be cherished and yes, sharing is just sharing keeping cyber security in mind.

This is a personal choice I agree. So sharing or no sharing…. don’t forget to enjoy. The like, love, and wow should be our own for our moments.

So make your Sunday diaries of memories, whether you share or not it’s your choice!!


Why Happy Couples Post Less About Their Relationship on Social Media! 10723102

We all have that one friend who would share every bits and piece about his/her relationship on Facebook, social media has become the ultimate judge of how happy someone is in their personal life and relationships. In fact, researchers, have found out that genuinely happy couples post less on social media about their relationship, as they don’t seek approval from others and rather than wasting time on typing long posts they prefer spending time together. I have found out some fascinating reasons why happy couples post less on social media:

  1. They don’t need others approval

Happy couples don’t find the need to pose being happy on social media by sharing their date and outing pictures. They don’t find the need for other people to perceive they are in a happy relationship.

  1. When you’re happy, you’ll have less time to click pictures

That instant when you are with your partner and having utmost fun, you’re naturally and genuinely enjoying that moment of happiness and joy. At this stage, you don’t have the time to be distracted by takings snaps and posting or checking social media.

  1. They know it makes no sense in sharing fights on social media

Happy couples are far more mature in their way of handling arguments and tiffs, they know posting about fights online will not help them resolve any issue, instead it will just create more problems when others start taking the interest after all everyone likes free to gossip and feast.

  1. There is no need to seek validation from others

The biggest strength of happy couples is that they don’t seek approval from others, couples who are genuinely happy with each other. That means they don’t need to update others to get the feeling of acceptance, that they are happy in their relationship.

  1. They don’t need to prove anything to others

Couples who enjoy each other’s company and cherish the time spend with each other, they don’t find the need to prove others that they are indeed happy. Thus, there is no need to post ‘bits and pieces of evidence”.